Flash Friday

A popular and long-running feature of the show is "Flash Friday" in which men are encouraged to drive with their headlights on and women are encouraged to expose their breasts to such vehicles. The feature began as a one-time bit; while on the air, Leykis recalled a radio host he listened to as a child, who asked his listeners in New York apartments to flash their lights on and off and then to look outside to see how many neighbors were doing the same, as a way to gauge the audience size.

Leykis asked his listeners to do the same with their car headlights, and a few minutes later, jokingly suggested that women flash their breasts. A listener called in to report that he saw a woman flashing fellow drivers, and it became a regular feature of the show. Both women and men commonly call during the Friday broadcast to alert other listeners as to their location, and to recount stories of flashing or being flashed, respectively.